Loading...

Product Page Enhancements

Project Overview

Since our e-commerce site launch, we've wanted to add a few things to our product page. Recently I added two of those things. We added a section near our related products to tell customers what products other customers were also purchasing with this product. Not only will this section potentially drive up average order, but it's handy for us in the marketting department to be able to see if our decor images are driving the sales of products in those images are what future campaigns we should be running

We recently signed on with a UGC (User Generated Content) service provider called GetCandid. Recently I integrated their API into our system. I created Magento widgets out of their blocks of code so we can add their carousel and wall widgets anywhere on our site. In addition to that, I also integrated it into our product page. Customers can now see and upload images of our products in their home.

In the month that this feature has been up on our product page, we've generated just under $40,000 directly attributed to the plugin.
NOTE: the plugin was only active on our English and US site, missing out on our 2nd largest market, French, during this period.

We're planning a product page redesign in the month of August so this content will wind up changing look a little bit.

You can see these features in action here and here